Establishing Boozt category Made With Care visual world

The antidote to fast fashion is to slow down. Read the label, be picky, and break the habit of disposable trends. A small change can make a difference, from picking recycled materials to buying stuff that you’ll love and keep for a long time. Let’s break the habit – not the planet

Responsibility shouldn’t be a trend; it should be a standard. While the fashion industry often retreats into a quiet palette of muted greens and beiges to signal "sustainability," we believe that making a better choice should feel as bold as the clothes themselves.

To bridge the gap between ethics and aesthetics, we reimagined the visual language of the Boozt "Made With Care" category. Our art direction abandons the clichés of greenwashing in favor of high-impact typography and a fearless color world. By centering every product within this curated, responsible framework, we created a shopping experience that is vibrant, accessible, and impossible to overlook, proving that when you dare to care, you don't have to blend in.

Client Boozt 
Art director Caroline Löfgren / Julia Därth
Copywriter Josefin Barsom
Photographer Karina Szuter
Stylist Lovisa Merikanto
Stylist assistant Emma Derwinger
Hair & MUA Julie Garrett
Producer Susanne Holmberg
Sustainability team Matthieu Thomas & CO
Year 2024

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