Everyone needs to go to the theater.

Theatre shouldn’t be a luxury; it should be a mirror. While the world has begun to view the stage as "out of reach," we see it as the first step toward a more empathetic society.

To bridge the gap, we reimagined the Helsingborgs Theatre Company brand strategy to invite everyone into the fold—from the performers to the first-time audience member. Our new visual identity uses high-impact typography and a fearless color palette to ensure the brand feels alive, accessible, and impossible to ignore.

Client Helsingborgs stadsteater
Art director / Illustration Caroline Löfgren
Photographers Mats Bäcker / Sophie Håkansson
Copywriter Jenny Petersson
Year 2019/2020

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