Little Explorers

Childhood is a country with no borders, where a pile of golden leaves is a mountain peak and a rainy puddle is a vast, uncharted ocean. For the Boozt AW25 "Little Explorers" campaign, the vision was to celebrate this overlap of reality and imagination.

Most kidswear campaigns pick a side — cute or practical, sweet or rugged. The AW25 brief asked for both at once: a back-to-school season that had to move functional outerwear without losing the wonder that makes childhood, childhood.

Back-to-school is more than just new backpacks and crisp air; it’s the beginning of a fresh expedition. We designed the art direction to honor the "Little Explorer" logic: a world where time stretches during recess and every sturdy jacket is a suit of armor for snowy escapades. Whether swapping nonsense stories or accepting a grumpy backyard troll as a best friend, these pieces were curated to keep them warm, dry, and entirely free to wonder. Because when you’re a Little Explorer, every jump, splash, and tumble is a step toward a new discovery.

The result is a visual world for the kids category that carries across channels without flattening either the play or the product.

Client Boozt 
Art director Caroline Löfgren
Photographer Karina Szuter
Stylist Monika Kowalski
Stylist assistant Emma Derwinger
Producer Susanne Holmberg
Assistant Sivert Jølstad
Mua/Hair Sofia Boman/Lou Ditlevsen
Videographer Daniel Bezares
Year 2025

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